Script

Introduction

Statistics from the National Coalition Against Domestic Violence reveal that

• 1 in 4 women endure severe forms of intimate partner violence, including physical and sexual assault, as well as stalking.
• 1 in 3 women face physical violence from their intimate partners
• 1 in 7 sustaining injuries as a result

Abusers often isolate their victims, monitoring their communication channels such as social media, calls, and texts, in turn limiting their access to support systems during times of urgent need,

Problem Statement:

Primary Audience:

• Women aged 15-50 residing in the United States experiencing physical, emotional, or psychological abuse from a current or former intimate partner.
  • Note: It is important to recognize that women across all ages can experience domestic violence, the age range we select describes the most vulnerable age range (source: https://bjs.ojp.gov/library/publications/intimate-partner-violence-and-age-victim)
• Possess a smartphone with internet access (WiFi or cellular data) but may have limited privacy or control over its usage due to the abuser's monitoring.
• Feel isolated, trapped, and fearful for their safety and potentially their children's.
• Experience a range of emotions including fear, anxiety, shame, self-doubt, and uncertainty about leaving the relationship.
• Prioritize discretion and confidentiality in seeking help and resources.

Solution Overview

Serene, a safety app cleverly masquerading as an e-commerce platform, employs generative AI to customize its appearance according to user shopping habits. Featuring a concealed help button, it discreetly connects users to emergency services and trusted contacts with real-time location and assistance messages, providing empowerment to women in need.

Key Features